Activision Publishing Inc.'s "Guitar Hero Metallica" will be the primary sponsor on the No. 8 Chevrolet driven by Aric Almirola for this weekend’s Goody's Fast Pain Relief 500 at Martinsville Speedway in Ridgeway, Virginia.

This marks the third NASCAR Sprint Cup Series race this season that the video game has sponsored the team.

Comented Aric Almirola: "I cannot say enough about what the partnership with Activision has meant to me and the guys. They make the coolest video games out there, especially 'Guitar Hero'. It really has been an awesome experience. I've been giving my 'Guitar Hero World Tour' set a workout over the last few months and I can't wait to play as METALLICA. I know all the guys on the team are huge METALLICA fans, so you can bet that we'll be rocking out this weekend!"

Tune in this Sunday, March 29 at 1:30 p.m. EST to the FOX network and watch Almirola at the Goody's Fast Pain Relief 500.